I always figured I could make a successful business helping the Japanese correct the English on their packaging and signage. That intuition was only reinforced on our recent trip to Japan, who’s sensational and rather wacky culinary culture I shall explore in a series of posts beginning with this one.

Squid cracker package
Helpful squid-centric Japanese observation #1: A good way to keep your kids from eating the rice crackers you brought back from Japan: Choose squid flavored. More